March 2, 2011

Apple has just made its second-generation iPad official! It features a dual-core A5 chip and, finally, cameras, both front and rear! The new CPU is said to be up to twice as fast, with graphics performance up to nine times better than on the original iPad, while power requirements have been kept the same. Battery life is, consequently, unaltered, with Apple promising 10 hours. Pricing, too, has been left unchanged, starting at $499. The new tablet will come with an HDMI output, which will set you back $39 for the requisite dongle, but we've yet to hear any rumblings of Thunderbolt connectivity. There's an enlarged speaker grille on the back, as expected, though resolution has not budged from the original iPad's 1024 x 768.

There's a new cover for the device, which is best defined by Steve Jobs himself: "We designed the case right along side the product. It's not a case -- it's a cover." Basically, it's a magnetic flap that protects the front and automatically wakes and puts the device to sleep according to whether it's open or closed. Guess we know what that proximity sensor was about now. These Smart Covers will cost $39 in plastic or $69 if you opt for leather.

The iPad 2 is 33 percent thinner than its predecessor, at a mind-melting 8.8mm, and will ship in two hues: white and black. It'll be available on both AT&T and Verizon, and all variants start shipping on March 11th.

Full Press Release: 

Apple Launches iPad 2

All New Design is Thinner, Lighter & Faster with FaceTime, Smart Covers & 10 Hour Battery

SAN FRANCISCO-March 2, 2011-Apple® today introduced iPad™ 2, the next generation of its magical device for browsing the web, reading and sending email, enjoying photos, watching videos, listening to music, playing games, reading ebooks and much more. iPad 2 features an entirely new design that is 33 percent thinner and up to 15 percent lighter than the original iPad, while maintaining the same stunning 9.7-inch LED-backlit LCD screen. iPad 2 features Apple's new dual-core A5 processor for blazing fast performance and stunning graphics and now includes two cameras, a front-facing VGA camera for FaceTime® and Photo Booth®, and a rear-facing camera that captures 720p HD video, bringing the innovative FaceTime feature to iPad users for the first time. Though it is thinner, lighter, faster and packed with new features, iPad 2 still delivers up to 10 hours of battery life* that users have come to expect. iPad 2 is available in black or white, features models that run on AT&T's and Verizon's 3G networks, and introduces the innovative iPad 2 Smart Cover in a range of vibrant polyurethane and rich leather colors.

"With more than 15 million iPads sold, iPad has defined an entirely new category of mobile devices," said Steve Jobs, Apple's CEO. "While others have been scrambling to copy the first generation iPad, we're launching iPad 2, which moves the bar far ahead of the competition and will likely cause them to go back to the drawing boards yet again."

With the new front and rear cameras, iPad 2 users can now make FaceTime calls to millions of iPhone® 4, iPod touch® and Mac® users so they can see family and friends anywhere there is Wi-Fi. Photo Booth lets you apply fun visual effects, including eight photo special effects like Squeeze, Twirl and Kaleidoscope, to photos captured by either camera.

iPad 2 comes with iOS 4.3, the latest version of the world's most advanced mobile operating system, with new features including faster Safari® mobile browsing performance; iTunes® Home Sharing; enhancements to AirPlay®;** the choice to use the iPad side switch to either lock the screen rotation or mute audio; and Personal Hotspot to share an iPhone 4 cellular data connection over Wi-Fi.*** Additional iPad 2 features include a built-in gyro for advanced gaming; HSUPA support for enhanced 3G upload speeds on iPad 2 Wi-Fi + 3G on AT&T, and HDMI Video Mirroring that lets users mirror their iPad screen on an HDTV using an optional adaptor.

The innovative new iPad 2 Smart Cover provides protection for the iPad screen while maintaining its thin and lightweight profile. Designed with a unique self-aligning magnetic hinge that makes it easy to attach and remove, the new iPad 2 Smart Cover automatically wakes iPad 2 when it's opened and puts it to sleep when it's closed, and has a soft microfiber lining to help keep the screen clean. The Smart Cover also folds into a stand for typing or viewing videos and is available in vibrant polyurethane for $39 or rich leather for $69 in a range of colors, including a (PRODUCT) RED one which helps support the Global Fund to fight HIV/AIDS in Africa.

Apple also introduced two new apps: iMovie® and GarageBand® for iPad, both available on the App Store℠ for just $4.99 each. With iMovie, iPad 2 users can shoot and edit videos right on their iPad and post their movies to YouTube, Facebook, Vimeo and their MobileMe℠ gallery; watch them on their iPod®, iPhone or iPad; as well as view them on their HDTV using AirPlay and Apple TV®. GarageBand turns your iPad into a collection of touch instruments and 8-track recording studio, allowing you to perform with onscreen keyboards, guitars, drums and basses using multi-touch gestures–even if you don't play a musical instrument.

iPad 2 runs almost all of the over 350,000 apps available on the App Store and there are more than 65,000 native iPad apps available from an incredible range of apps in 20 categories, including games, business, news, sports, health, reference and travel. The iTunes Store gives iPad users access to the world's most popular online music, TV and movie store with a catalog of over 14 million songs, over 50,000 TV episodes and over 10,000 films including over 3,500 in stunning high definition video. The iBooks® app for iPad includes Apple's iBookstore℠, the best way to browse, buy and read books on a mobile device.

Pricing & Availability
iPad 2 with Wi-Fi will be available on March 11 for a suggested retail price of $499 (US) for the 16GB model, $599 (US) for the 32GB model, $699 (US) for the 64GB model. iPad 2 Wi-Fi + 3G will be available for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 32GB model and $829 (US) for the 64GB model. iPad 2 Wi-Fi + 3G compatible with the Verizon network will be available in the US only for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 32GB model and $829 (US) for the 64GB model. iPad 2 will be sold in the US through the Apple Store® (, Apple's retail stores and select Apple Authorized Resellers. iMovie and GarageBand for iPad apps will be available on March 11 for $4.99 each from the App Store on iPad or

iPad 2 will be available in Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Spain, Sweden, Switzerland and the UK on March 25; and in many more countries around the world in the coming months. Further international availability and pricing will be announced at a later date.

*Battery life depends on device settings, usage and other factors. Actual results vary.

**AirPlay video requires second generation Apple TV running the latest software.

***Personal Hotspot requires supporting data plan. Customers should check with their carrier for availability.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Via Engadget

February 24, 2011

Apple has finally unveiled the new MacBook Pro family which is powered by Intel Core i5, Core i7  and even Quad Core processors. Powered by Intel Sandy Bridge processors, the Quad Core option is only available for 15 and 17-inch models. Core i5 and Core i7 option though is available on all three models, that is, 13, 15 and 17-inches.

Full press release:

CUPERTINO, California—February 24, 2011—Apple® today updated the industry-leading MacBook® Pro family with next generation processors and graphics, high-speed Thunderbolt I/O technology and a new FaceTime® HD camera. Featuring the very latest dual-core and quad-core Intel Core processors, the entire MacBook Pro line is up to twice as fast as the previous generation.* 
“The new MacBook Pro brings next generation dual and quad Core processors, high performance graphics, Thunderbolt technology and FaceTime HD to the great design loved by our pro customers,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “Thunderbolt is a revolutionary new I/O technology that delivers an amazing 10 gigabits per second and can support every important I/O standard which is ideal for the new MacBook Pro.”
Starting at $1,199 the new 13-inch MacBook Pro offers amazing value and performance in a compact design. The highly portable 13-inch MacBook Pro features Intel Core i5 and Core i7 dual-core processors up to 2.7 GHz and Intel HD Graphics 3000. The powerful 15-inch and 17-inch MacBook Pro models feature quad-core Core i7 processors up to 2.3 GHz and AMD Radeon HD graphics processors with up to 1GB of video memory for high performance gaming, pro video editing and graphics intensive applications. 
MacBook Pro is the first computer on the market to include the groundbreaking Thunderbolt I/O technology. Developed by Intel with collaboration from Apple, Thunderbolt enables expandability never before possible on a notebook computer. Featuring two bi-directional channels with transfer speeds up to an amazing 10Gbps each, Thunderbolt delivers PCI Express directly to external high performance peripherals such as RAID arrays, and can support FireWire and USB consumer devices and Gigabit Ethernet networks via adapters. Thunderbolt also supports DisplayPort for high resolution displays and works with existing adapters for HDMI, DVI and VGA displays. Freely available for implementation on systems, cables and devices, Thunderbolt technology is expected to be widely adopted as a new standard for high performance I/O.
The MacBook Pro now includes a built-in FaceTime HD camera with triple the resolution of the previous generation for crisp, widescreen video calls. With Apple’s innovative FaceTime video calling software, the new camera allows high definition video calls between all new MacBook Pro models and supports standard resolution calls with other Intel-based Macs, iPhone® 4 and the current generation iPod touch®. FaceTime is included with all new MacBook Pro models and is available for other Intel-based Macs from the Mac® App Store℠ for 99 cents. The MacBook Pro lineup continues to feature its gorgeous aluminum unibody enclosure, glass Multi-Touch™ trackpad, LED-backlit widescreen display, illuminated full-size keyboard and 7-hour battery.**
As the industry’s greenest notebook lineup, every Mac notebook achieves EPEAT Gold status and meets Energy Star 5.0 requirements, setting the standard for environmentally friendly notebook design.*** Each unibody enclosure is made of highly recyclable aluminum and comes standard with energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. Mac notebooks contain no brominated flame retardants, are PVC-free and are constructed with recyclable materials.
Every Mac comes with Mac OS® X Snow Leopard®, the world’s most advanced operating system, and iLife®, Apple’s innovative suite of applications for creating and sharing great photos, movies and music. Snow Leopard builds on more than a decade of innovation and includes multiple features for portable computing such as Multi-Touch navigation, advanced wireless networking, easy file sharing, automated data backup and intelligent power management. The new iLife ’11 features iPhoto® with stunning full screen views for browsing, editing and sharing photos; iMovie® with powerful easy-to-use tools to transform home videos into fun theatrical trailers; and GarageBand® with new ways to improve your playing and create great sounding songs.
Pricing & Availability
The new 13-inch MacBook Pro, 15-inch MacBook Pro and 17-inch MacBook Pro are available through the Apple Store® (, Apple’s retail stores and Apple Authorized Resellers. The 13-inch MacBook Pro is available in two configurations: one with a 2.3 GHz Dual-Core Intel Core i5 and 320GB hard drive starting at $1,199; and one with a 2.7 GHz Dual-Core Intel Core i5 and 500GB hard drive starting at $1,499. The new 15-inch MacBook Pro is available in two models: one with a 2.0 GHz Quad-Core Intel Core i7, AMD Radeon HD 6490M and 500GB hard drive starting at $1,799 and one with a 2.2 GHz Quad-Core Intel Core i7, AMD Radeon HD 6750M and 750GB hard drive starting at $2,199. The new 17-inch MacBook Pro features a 2.2 GHz Quad-Core Intel Core i7, AMD Radeon HD 6750M and 750GB hard drive and is priced at $2,499. 
Configure-to-order options include faster quad-core processors up to 2.3 GHz, additional hard drive capacity up to 750GB, solid state storage up to 512GB, more memory up to 8GB DDR3, antiglare and high-resolution display options and AppleCare® Protection Plan. Additional technical specifications and configure-to-order options and accessories are available online at
*Testing conducted by Apple in February 2011 using preproduction MacBook Pro configurations. For more information visit
**The new Wireless Web protocol testing was conducted by Apple in February 2011 using preproduction MacBook Pro configurations. Battery life and charge cycles vary by use and settings. For more information visit
***EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the 23 required criteria and at least 75 percent of the optional criteria are recognized as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Via RedmondPie & Apple

February 23, 2011

It’s official: Apple has just started sending out invitations to the press for a media event to unveil the much awaited iPad 2. The event will be held at the famous Yerba Buena Center for the Arts in San Francisco.

Apple CEO Steve Jobs, who recently took a medical leave of absence from his company is unlikely to be present at the event. In his absence, either Phil Schiller or Tim Cook will be on stage for the keynote.

Via RedmondPie

February 17, 2011

Apple will be building a massive store in New York’s Grand Central Terminal, we have independently confirmed.
The store will open in the fall, likely early September — and it will be Apple’s largest retail space in the world.
The store already has a name: Apple Store, Grand Central, according to a source close the company. The source said Apple will be making an internal announcement within the next month or so.
“The company will certainly pull out all the stops on this one,” said the source, who asked not to be named.
This year is the 10th anniversary of Apple retail, and Apple wants to make a big splash, our source said. Apple’s retail operation has been a spectacular success, helping fuel the company’s explosive growth and creating shops that make twice as much money as Tiffany & Co.
Reports that Apple was looking at the New York landmark first appeared last week in The New York Observer and Both publications said Apple was “evaluating” Grand Central but hadn’t started the long and complex approval process, which is overseen by New York’s bureaucratic MTA.
The Apple Store, Grand Central, will be the largest in the world. It will be bigger than the Apple Store in Covent Garden, London, currently Apple’s largest retail location. The Covent Garden store is about 40,000 square feet over four stories, but only 16,372 square feet is public, according to IFOAppleStore.
It’s unclear where Apple will find more than 16,000 square feet inside Grand Central.
The terminal is home to more than 100 retail locations, spread across three levels and 130,000 square feet. Most average between 1,000 and 6,000 square feet. One of the largest stores is Rite Aid at 10,000 square feet, followed by Kenneth Cole, which has about 8,500 square feet next to the iconic Vanderbilt Hall. Here’s the  leasing plan (pdf).
The Observer said Apple isn’t expected to take one of the traditional retail spaces, but will locate right in the terminal.
Our source suggested that Apple may be taking walls down — but didn’t elaborate.
The terminal sees more than 700,000 visitors a day, most heading for trains or subway. But about 250,000 come to look at Vanderbilt Hall or eat at the 35 restaurants, including the historic Oyster Bar on the lower level.
Apple already operates four super-popular stores in Manhattan. The largest is the spectacular glass-fronted store on the Upper West Side. The busiest is the famous glass cube on Fifth Avenue. The Fifth Ave. store is only a mile away from Grand Central. In fact, the mad crowds at Fifth Ave. is the reason Apple wants another store so close, to take the pressure off, according IFOAppleStore.